Company: MyLens Inc.
Lens Website v2
As the LENS app approached launch, the website needed to evolve from an investor-focused site to one that clearly communicated the product’s value to potential users.
I redesigned the website to shift the messaging toward customer acquisition, highlighting the app’s features and positioning the product for a broader consumer audience.
2019
Focus
Marketing
The updated landing image reflects the company’s decision to move away from a physical device towards the digital storage of data. The redesigned website drives potential customers to engage with the app by starting and ending with the Buy Now button. The language is concise and communicates the LENS app’s value propositions: Connect, Privacy, and Control of personal data.
Optimization
Mobile Responsiveness
Research
Use Cases
The website features three use cases or personas that illustrate solutions provided by the LENS app. The statements included in this section come from research and interviews performed by the Lens team.
