Company: EnrichTrait
EnrichTrait Website
As a new product entering the market, EnrichTrait needed a website that clearly communicated its value to potential customers and investors.
I designed a corporate website that highlights the platform’s test case management capabilities and explains how it helps organizations maintain quality and compliance standards.
2019
Strategy
Modern and Fun
Compliance is strict and rigorous. It’s typically a pain in the ass. I decided to use modern and fun visual language in order to make the topic more approachable for potential customers. To create a sense of trustworthiness, I used a traditional grid structure and layout.
Optimization
Expandable Sections
EnrichTrait serves many industries, each with different information that must be reflected on the website. Expandable and collapsible sections allow customers to assess the breadth of information and dig deeper into the most important areas.
Horizontal Scroll
Using navigation dots, I implemented horizontal scroll in the Industry and Features section of the mobile website to save space and prevent the user from getting scrolling fatigue.
